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Readership
Circulation by Business Type*    
Builders, plumbers, timber, decorators, heating & specialist merchants 5,603  
Home Improvement Centres 179  
Merchant Factors/Wholesalers 506  
Architectural Ironmongers 168  
Manufacturers / Suppliers 546  
Subscriptions 62  
Other 136  
Total ABC Profile Circulation 7,200  


Circulation by Job Title*    
Director, Owner 2,159  
Manager, Area 260  
Manager, Branch 2,873  
Manager, Trade Counter 92  
Manager, Sales 571  
Manager, Other 673  
Manager, Buyer 281  
Others 229  
Subscriptions 62  
Total ABC Profile Circulation 7,200  


Requested Readership Age of Requests*    
1-12 months 3,570 50%
13-24 months 2,327 33%
25-36 months 1,241 17%
Total 7,138 100%
The above figures do not include subscription
* Based on May 2007 issue

Builders' merchants News has an Audit Bureau Circulations PROFILE audited circulation for the 12 issues distributed between 1st July 2006 and 30th June 2007 of 7,237 copies.
Readership Facts
Base: The Builders' Merchants Readership survey, January 2004. A questionnaire was mailed to 2,435 builders merchants with the objective of assessing their preferred publication and the depth and regularity of their reading of merchant publications.


Builders 
Merchants 
News		 Builders 
Merchants 
Journal		 Professional 
Builders 
Merchants 
Which is your preferred publication 80%  16%  4% 
Magazines read regularly 3 out of 4 issues  94%  48%  30% 
Most informative magazine  71%  22%  6% 
Most accurate and up to date magazine  72%  20%  8% 
Best magazine for product information  73%  19%  7% 
Best magazine for news  80%  16%  4% 
Best magazine for job ads 69%  24%  6% 
Note:
Builders' Merchants News was the respondents first choice magazine for all questions posed.
Builders'Merchants News was the first choice magazine for readers employed in single independent merchants and for readers in independents with branches and for readers in Head Offices of multiple merchants and for readers in branches of multiples.
Builders'Merchants News was the first choice magazine respectively for readers who were owner/partners, directors/chairmen, managers, buyers and trade counter assistants.
Builders'Merchants News provides advertisers with proven readership. Not just a circulation.
ABC Profile Audit
ABC Audit Facts
Base: Audit Bureau of Circulations, circulations audits and publishers current printed material.

Current ABC Membership

PROFILE Certification

Builders' Merchants News

Yes 

Yes

The advanced ABC PROFILE audit certifies the standard audit plus analyses by job title, by industry/business sector, geographical analyses and sources and ages of name and address records supporting free distribution. Profile certification guarantees circulation quality. The basic ABC STANDARD auditor certifies average net circulations for issues published within a period plus the average of requests to receive regular issues and actual distribution dates.