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Profile
The benchmark of Builders' Merchants News editorial success is the quality of its reporting, the breadth of its coverage of merchant matters and the lively presentation of its news and features. As the leading business magazine for builders' merchants in the UK for 30years, Builders' Merchants News covers every aspect of the industry.

First with the news, business, financial, commodity or product, the bustling tabloid caters for all segments of merchants' reading requirements including business trends, merchant profiles, market intelligence reports, legal viewpoints and full manufacturers and products updates.
Regular articles on the Builders' Merchants Federation, the Institute of Builders Merchants, The National Merchant Buying Society, (Builders Merchants News is the latter two organizations preferred publication),'UNIMER' and other merchant bodies, product features and commissioned reports and surveys are complemented by a lively letters section.
In addition, ongoing improvements to the editorial content of Builders' Merchants News offers advertisers even more opportunities to get the message across in an environment that is designed to be more appealing and of even greater interest to the reader.
The introduction of features such as 'Information Technology', 'Step-by-Step' and 'Checklist', offer the chance to place advertising within editorial that is totally relevant to the product.
To ensure that readers are kept fully informed of the latest news between issues, the magazine website (www.buildersmerchantsnews.co.uk) features on-line news as it happens and past features for back reference.
Investigative and quality journalism has led Builders' Merchants News being regarded by merchants as the voice of the industry. It gets the stories and presents them to readers who range from the owner of a small independent merchant to the managing director of the largest merchant group.
Editorial Facts
JAN to DEC 2007 % of Total Editorial
Builders' Merchants News (tabloid)* 772.00 pages  44%
Professional Builders' Merchant (A4) 557.25 pages  32%
Builders' Merchants Journal (A4) 427.00 pages  24%

*Builders' Merchants News 
1 Tabloid page of editorial = 2 x A4 pages.
Research Facts
Fact. Builders' Merchants News published the equivalent of 214.75 more editorial pages (+38.5%) during the period than its nearest competitor.
Fact. Builders' Merchants News is first in providing more editorial for merchants to read and on a wider variety of relevant subject areas.
Fact. Builders' Merchants News is the magazine that builders' merchants prefer to read.
Fact. 94% of builers merchants read Builders' Merchants News regularly (at least 3 out of 4 issues).
Fact. 96% of builders merchants read half or more of Builders' Merchants News.
Fact. 55% of builders merchants have purchased or recommended the purchase of a product or service after reading Builders' Merchants News.
Fact. Builders merchants consider Builders' Merchants News best for news coverage, best for overall information, best for accuracy and topicality Guide to Bathroom Products, The Essential Guide to Heating Products and The and best for product information.
The proof: The builders merchants readership Readership Survey, July 2000.
Features List 2008

January

 

  • Builders Merchant Awards for Excellence 2007 Review
  • BMF Year Ahead Report
  • Information Technology
  • Ecobuild Show Preview
February

 

  • Landscaping & Gardening Products and Materials
  • Adhesives, Sealants.
  • Paints & Decorative Products
  • Storage & Display
  • KBB Show Preview
March

 

  • Rainwater, Soil & Waste Products
  • National Homebuilding & Renovating Show Preview
  • Transport & Handling
  • Timber Trading - A4 Supplement
April

 

  • Information Technology
  • Top 40 Merchants Report
  • Architectural Ironmongery & Security Products
May

 

  • Fixtures & Fittings
  • Bricks, Blocks, Lintels, Cement & Aggregates
  • Bathrooms & Showers
June

 

  • Kitchens, Sinks, Worktops & Appliances
  • The Conference - BMF, NMBS and UNIMER Supplement
July

 

  • Taps & Mixers
  • Eco Building Products
  • Information Technology
August

 

  • Landscaping & Gardening
  • Roofing & Insulation
  • GLEE Exhibition Preview
September

 

  • Groundworks and Drainage
  • Interbuild Preview
  • Timber Trading - A4 Supplement
October

 

  • Domestic Heating, Boilers, Rads, Pumps & Controls
  • Plumbing Products
  • The National Painting & Decorating Show Preview
  • Information Technology
November

 

  • Bathrooms & Showers
  • Workwear & Safety Products
  • Domestic Heating, Energy Efficiency, Solar Heating
December

 

  • Drylining & Plasterboard
  • Builders' Merchant Awards for Excellence Review 2008
  • Hand & Power Tools
  • DIY & Totally Tools Show Preview
Readership & Circulation
For over thirty years the Builders' Merchants News circulation file has been researched, developed and maintained with very clear objectives in mind: to respond to personnel and market changes, evolve and maintain the most comprehensive file of bona fide builders, plumbers, timber, decorators, heating and specialist merchants and selected allied businesses.
The marketing strategy of all building material providers and product manufacturers is to reach, influence and sell to decision makers in their whole customer base of merchant stockists and distributors.
Builders' Merchants News delivers this target audience fully and better than any other merchant publication.
Advertisers know this and that is why more of them market themselves in Builders' Merchants News.