Vaillant commercial director Dave Lacey.
Vaillant becomes a star of the screen
Published: 01 February, 2010
ROCHESTER: As part of its ongoing commitment to encourage end users to use high efficiency heating systems, Vaillant, is investing £2m in a high profile nationwide TV advertising campaign.
While raising awareness of heating and renewables solutions for householders across the UK, Vaillant's campaign will also generate further sales and profit opportunities for its installer and merchant partners.
Vaillant's advertising campaign has a clear and focused message of saving householders over a third on their heating bills while also reducing their carbon footprint. The 30-second ad will be broadcast between February and April 2010, across commercial terrestrial and digital channels, including the high viewership channels of ITV, Channel 4 and Channel 5.
Dave Lacey, Vaillant's commercial director commented: "As manufacturers, Vaillant is dedicated to raising awareness of the range of efficient heating renewable energy solutions available to householders across the UK. The purpose of this campaign goes beyond merely promoting our range of quality solutions; our goal is to raise awareness and improve end user knowledge of the heating and renewables market as a whole.
Vaillant is passionate to stimulate market growth and help to build a low carbon future; while involving as many as our partners who share our values in promoting the financial and environmental benefits of selling high efficiency heating and renewable technology products to every home in the UK.
"This campaign is great news for everyone in the industry, as we further invest in activities which will increase householder's awareness and interest in heating systems, in turn generating additional sales and profit for our installer and merchant partners."