Sadolin's spring promotion gives merchants ££s

Published:  22 February, 2010

LONDON: From 1 March until 30 April, Sadolin will be running its first Golden Ticket promotion of 2010. It offers its merchant stockists promotional gifts to give away and the chance to win hundreds of pounds worth of Capital Bonds when they stock up on three of the company's most popular coatings in the woodcare range.

With every order of 50 litres or more of Sadolin Ultra, Classic and Extra placed during the promotional period, merchants will receive an entry into the Golden Ticket prize draw to win £100 worth of Capital Bond vouchers. These can be spent on a range of goods and services from UK retailers and other organisations. 

Merchants will also receive a tin of biscuits to share with their staff and a promotional pack of 10 black Sadolin-branded sweatshirts.

A sweatshirt can be claimed free of charge by any customer purchasing 5 litres or more of any of the three products over the counter for as long as stocks last, with a final cut-off date of 30 April. Merchandising material will also be supplied to promote the offer in-store.

Sharon Smith, Sadolin brand manager, said: "We want to help our merchant customers maximise their sales of our well established Classic and Extra coatings alongside the new Ultra Highly Translucent Woodstain system. Decorators tell us they love to receive free branded workwear in return for their loyalty and custom, and at this time of year what could be better than a stylish Sadolin sweatshirt to keep out the cold? "

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