Wheels on fire.
Graham signs three-year deal with Formula One star
Published: 16 April, 2010
COVENTRY: Plumbers' merchant Graham, has signed a three-year sponsorship deal with motor racing star, Allan McNish.
The partnership got off to a flying start on Sunday when Mr McNish scored a victory with his new Audi R15 TDI 'Plus' in the opening round of the Le Mans Series at Paul Ricard in France.
Mr McNish, the former Toyota Formula One driver, now races for Audi in endurance races throughout the world and in 2008 became the first man to win the Le Mans 24-Hour race in a diesel-powered car.
This year he will race the new Audi R15 TDI at at the endurance races at Spa May at Le Mans in June and at Silverstone in September. Throughout the season his helmet and race suit will carry Graham branding and will also make special appearances at Graham events throughout the year.
Commenting on the sponsorship, Ian Kenny marketing director of Graham said: "We are delighted to have secured such a high profile and newsworthy driver as Allan for our first major sponsorship for the Graham brand.
"Sunday's victory is a fantastic start to the sponsorship and it is great to see the Graham brand at the top of the podium.
"In addition to the brand exposure, the sponsorship will provide us with a platform upon which we can build exciting corporate hospitality and internal team building events. Le Mans will always have that little bit of magic, it remains the peak of the sports car racing world and for Graham to be involved is a significant step for our brand."
Allan McNish's next race under the new sponsorship will be at the 1000km race at Spa in Belgium on 8-9 May.