Research for the new report has found that there were a number of fundamental changes in the rainwater harvesting market during 2009 in terms of demand, with a rapid shift from the private sector toward a greater reliance on the public sector.
MTW identifed the markets which have driven volume growth of rainwater harvesting products by more than 850% in the last five years, but said that demand from these sectors may shift in the near-medium term as private and capital expenditure patterns continue to evolve.
While sales in 2009 were lower than that experienced prior to the recession the market has remained buoyant, MTW reported that it was forecasting double-digit growth for rainwater harvesting in value and volume terms for 2010, though there is clearly a degree of polarisation between those suppliers targeting sectors where demand is rising, and those less able to identify key growth markets.
According to the report, 60% of companies active in the rainwater harvesting industry increased their sales in the last 12 months, though 40% of the market experienced more difficult trading conditions with sales remaining either static or declining.
The report's industry-wide analysis, identifed a number of new opportunities and threats. Some examples include the threat of rising pricing pressure in some end-use sectors, the threat of rising imports and likely decline in public capital expenditure in 2011.
MTW's report also examines the sales, profitability and rankings for 50 rainwater harvesting suppliers, analyses future prospects for each key end-use sector to 2014 alongside industry and product trends in the rainwater harvesting market. To find out more, visit the company's website.