World Cup helps and halts DIY.

World Cup winners and losers

Published:  23 July, 2010

LONDON: Government statistics reveal the extent of retail sales triggered by the World Cup.  

Overall, high street retailers shifted 0.7% more goods in June than May as Britons put money worries to one side to enjoy the tournament. But key to the surge was a wave of price cuts that meant takings rose just £8.8m over the month. Department stores did the best, with sales up 1.6%, according to the Office for National Statistics.

It was unlikely the World Cup would do much for building material sales although B&Q made a valiant effort launching a range of World Cup merchandise. 

As well as 3500 St George branded wheelbarrows and 90 000 flags it also sold almost 2000 football beanbags and 5000 of its England garden gnomes.

B&Q parent company Kingfisher reported that sales had slumped 4.3% in the 10 weeks to 10 July. The company attributed this to less promotional activity which meant that margins had improved. It also said football fans were probably put off home improvements to watch games.

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