Yale launches ‘Yale SecurityTV’
Published: 01 December, 2010
UK: Security specialist Yale has added a new section to its website dedicated to ‘how to’ and installation videos to help merchants show consumers how easy it is to replace or update their home security products.
Yale SecurityTV features informative and educational videos on a range of Yale products, including how to change a Yale euro-profile cylinder and how to install a Yale replacement PVCu handle. Videos showing how to replace a Yale nightlatch and how to upgrade to a British Standard rim cylinder will be coming soon.
The videos form part of a new campaign that will see Yale products promoted to security conscious homeowners over the next few months.
Caroline Martin, marketing manager for Yale, says: “Consumers are watching two billion videos a day on YouTube and the growing trend for smart phones also means it’s easier for homeowners to watch ‘how to’ videos on their mobiles, if they need installation help in the middle of a DIY project at home.
“We are promoting the new ‘how to’ videos online, which should raise awareness of home security upgrades as a DIY project and help to drive consumers into store. Merchants and retailers can also play the videos on terminals in store or direct customers to Yale SecurityTV as part of their aftersales support.”