Residents fight store signage

Published:  13 January, 2011

BRIDPORT: Residents on St Andrews Road are campaigning against light pollution from signage at Travis Perkins and Lidl branches.

The campaign follows Lidl's new application for an illuminated sign on the front of its store on St Andrews Road despite having had a previous application rejected just two months ago.

Chairman of the St Andrew's Residents Association, Simon Williams, said that the whole development had been a "gross intrusion" on the landscape and the latest application had been the last straw.

"One of our key issues early this year is to pursue the whole issue of light emissions from those two sites.

"The planning guidelines are very clear, if it was on a trading estate it would be acceptable but it is not on a trading estate, it's in an area of outstanding natural beauty and it sticks out like a sore thumb."

Lidl representative James Mitchell said the lack of an illuminated sign "left the building without identity in the hours of darkness."

Residents at a planning meeting this week also raised concerns about fluorescent strip lighting inside the store and visible from nearby homes.

The town council voted to object the application on the same grounds they had two months ago.

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