Hirebase sponsors rugby league
Published: 25 August, 2011
HULL: Hire company Hirebase will become the official sponsor in 2012 of Hull Kingston Rovers, a professional rugby league football club based in Hull.
Hirebase, the plant and small tool specialist of Buildbase and part of Grafton Group, has invested a "significant sum" to feature on the front of the club's home and away shirts as well as having prominent signage at Craven Park Stadium.
Buildbase was formerly sponsor of Oxford United Football Club and has sponsored the Coventry Bees speedway team for the last eight seasons, but this is the first time Hirebase has entered into a partnership with a professional sports club.
Hirebase are predominantly based in the Midlands and the south of the country, but also have branches in York, Scunthorpe and Grimsby, with director Adrian Watts saying the opportunity to partner Hull Kingston Rovers was a fantastic one for the company.
"Being born in east Hull and being a lifelong Rovers fan, when this opportunity came around we grabbed it with both hands," said Watts.
"Our company colours are of course red and white, and once we met Hull KR's commercial team we realised we were at a club with the same forward thinking and progressive attitude as Hirebase.
"Whilst many of our fans may have not come into contact with them because of the nature of their business, they are a massive national company and one that the we are proud to have as a main club sponsor from 2012, said Andy Mowbray, Hull KR commercial and marketing director.
"As a club we have a proven track record in recent years of attracting big national companies to be the main club sponsor and Hirebase are no different.
"They have seen the benefits in being associated with Hull Kingston Rovers and likewise, we as a club see the benefits in being partners with such a well respected and progressive national company."