Scruffs pulls together big campaign to win

Published:  14 November, 2011

UK: Scruffs has launched its biggest and best competition to date, offering both Scruffs customers and dealers the chance to win The Ultimate Lads’ Bash.

The workwear brand has pulled together a prize package with an amazing line-up of entertainment to take place in one action-packed day, which can be won by one Scruffs buyer and his Scruffs dealer.

Anyone that buys Scruffs gear, from the Typhoon boots and Trade Trousers to the Worker Polo and Pro Action Jacket, will be able to get their hands on a competition entry card, and their dealer is automatically entered into the draw too.

The prize includes a 10-supercar driving experience at Silverstone, a VIP comedy package – with a gorgeous assistant for each winner for the day, plus a full-on night out in London that ends with an overnight stay at a top hotel in the Capital.

An advertising campaign, which uses tongue-in-cheek humour now synonymous with the brand, has kicked off with a series of cheeky, humorous posters calling for Scruffs’ customers to ‘Win the Night Before’.

They feature a workman being pushed on to site by a gorgeous girl, while sitting in a wheelbarrow, with a bright red Ferrari in the background. Another shows the inside of a works van which has been turned into a pole dancing parlour, with two stunners and the Scruffs hero reclining on a make-shift bed.

The winner gets to bring along three mates, as does the winning dealer. The names will be selected in May 2012.

Chris Mellor-Dolman, head of marketing at Birchwood Price Tools said: “This is an amazing competition prize and the dealers are going to need to be ready to handle the extra footfall generated by this campaign.

"When we started to put the prize together, we thought about what the ultimate day and night would be and it seems as if driving cars, a good looking girl to accompany you, comedy, food and drink and a night top out in London pretty much fits the bill.”

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