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Ibstock launches interactive merchant training programme

Published:  01 December, 2011

EAST SUSSEX: Recognising the importance of training and knowledge sharing, brick manufacturer, Ibstock, has launched a new training programme specifically developed to provide builders' merchants with everything they need to know about brick.

The programme includes Ia DVD, popular brick samples and a post-training quiz. Said Tony France, the company's director of builders' merchants sales, "training is crucial for merchants; the more knowledge they have, the more confidence they have, and in turn, the more sales they will make.

“Delivered to merchants by the dedicated Ibstock BM Account Management team, it will cover topics such as an introduction to Ibstock Brick and the production process, right through to brick identification and special shapes. We are confident that our new programme will provide a solid foundation of knowledge to help builders’ merchant staff help their customers identify the right brick for their requirements and in turn, maximise revenue.”

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