ECB and Build Center announce £400k boost for NatWest CricketForce

Published:  29 February, 2012

UK: National Builder’s Merchant, Build Center, has joined forces with the England and Wales Cricket Board (ECB) to launch a major new initiative, which will see hundreds of cricket clubs nationwide benefitting from preferential rates on building materials.

The £400,000 scheme requires each participating club to make an initial payment of £100 from their own funds to activate a Privilege Account. Once created, a further £400 will be added to the account at no charge to the club. The club is then able to spend £500 at any Build Center branch nationwide, with special rates on any products required for the NatWest CricketForce events.

ECB will invest £400,000 in the scheme, launched at Old Trafford Cricket Ground, and open initially to the first 900 cricket clubs to apply. NatWest CricketForce, which won a Sports Industry award in 2006, encourages cricket supporters, their friends and families to give back to their local cricket club by volunteering to undertake renovation work in clubhouses and grounds over a designated weekend at the start of each season.

ECB managing director - Cricket Partnerships, Mike Gatting said: “The key to NatWest CricketForce’s success has been the way in which it has engaged community-wide support – enabling cricket fans, the wider public and businesses and traders to actively help their local clubs.

“Build Center was one of the first companies to become an official supporter of NatWest CricketForce and this new initiative is a fantastic example of how businesses can help clubs regenerate their facilities and support ECB’s wider investment in the grass-roots game.”

Build Center’s head of divisional sales, Alan Bawden, said: “Build Center is proud to be an official supporter of NatWest CricketForce 2012 helping to support and develop local cricket clubs across the UK”.

A total of 1914 cricket clubs and an estimated 85,000 volunteers took part in last year’s NatWest CricketForce event – the biggest turn-out since the project was first launched by ECB in 2002.

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