B&Q reviews direct marketing

Published:  21 May, 2012

LONDON: B&Q is reviewing the marketing account for its TradePoint business, which targets professionals in the building trade.

The retailer has approached a number of agencies as it looks to ramp up its loyalty programme for trade customers, according to campaignlive.co.uk. The review follows recent advertising activity by B&Q to capitalise on the increasing number of people turning to DIY projects over bank holiday weekends.

In March, the retailer launched its "I did that" advertising campaign by McCann Erickson.

Related Articles

  • BSS hire service booms 

    LEICESTER: BSS Industrial reports that its ‘Hire-It’ service is in high demand since the first counters opened in April. BSS is rolling out the second phase of the program. 

  • Construction Contraction Causes Continuing Consternation 

    UK: The latest Construction Trade Survey shows that during the second quarter of 2012 construction suffered another sharp fall across all parts of the industry including current workloads, new orders and tender prices, adding to the continuing woes and growing uncertainty for the UK economy as a whole.

  • BMF Young Merchants visit A&G in Northern Ireland 

    N IRELAND: Acheson & Glover (A&G) recently welcomed BMF merchant members to its head quarters in Northern Ireland for a tour of its modern manufacturing plants in Toombe and nearby quarries.

  • Pipe Center and Climate Center to open biggest branch in Central London 

    LONDON: Pipe Center and Climate Center are to open a brand new branch in Surrey Quays with a big trade counter and the largest range of stock of its kind available in Central London.

  • Two more branches for Rawle Gammon & Baker  

    SOUTH WEST: Local independent builders' merchant Rawle Gammon & Baker has expanded with the acquisition of two new branches in South West Cornwall and the opening of a Greenfield site in Exmouth. The new RGB branches are at Porthleven near Helston and Penzance, Cornwall.

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight

Recruitment

Assistant Branch Manager

Location: Hertfordshire

Guest Blog by Paul Hetherington

Supply and demand – it’s time to change our ways

There has been a significant change in the supply and demand for building materials recently. The economic crisis has made us all tighten our belts, but for merchants, keeping their heads above water has meant stock control is under particular scrutiny.

Subscribe to Builders' Merchants News magazine
In the May issue:
The 2013 Builders' Merchants Awards for Excellence are now open for nominations;
Forticrete: Why the supply chain must prepare for CE Marking legislation;
Bathrooms: How merchants can benefit from new trends in the bathroom market.

Events Diary

Click here to see all 37 events

Click here to let us know about an event!