BSW takes it ‘easi’ on the open road
Published: 20 June, 2012
UK: BSW Timber has unveiled 10 lorries sporting its distinctive ‘Timber Made easi’ branding.
The fleet of AW Jenkinson lorries will be travelling the length and breadth of the UK to deliver ‘easi’ products to customers. The range was expanded earlier this year to include construction, fencing and decking products, as sleepers, pallets and packaging, and has been a huge success.
Eve Johnson, marketing manager, BSW Timber, said: “Timber Made easi is a hugely exciting campaign for us and the visibility of the brand is even greater now that 10 ‘easi’ lorries are out on the open road.
“Our easi range is the result of increased investment during the last few years in our UK mills, allowing for increased capacity, improved customer service and the ability to provide a wider product range.”