Retailers to play central role in Green Deal education
Published: 26 June, 2012
UK: BSI has released findings which reveal only one in five homeowners is set to participate in the Green Deal with the majority admitting they do not know enough about the scheme.
More than 1200 respondents have contributed to the research, commissioned by BSI, which has monitored perceptions of the Green Deal throughout the first half of 2012. 89% stated that they require more information from independent third parties about the initiative before purchasing Green Deal accredited products and services.
In response to the public uncertainty, BSI is developing a Kitemark for Energy Efficient Buildings (EBB) to certify Green Deal products, advisors and installers. A trusted symbol of quality, the new Kitemark is intended to enhance consumer understanding of the initiative, reassure homeowners about the quality of the various Green Deal suppliers, and give people the confidence to take part in the scheme.
BSI, orginator of the Kitemark, found that nearly 70% of those surveyed were aware of the Kitemark as a trusted source of environmental guidance. More than half of those surveyed also said that they were likely to use Kitemark accredited products and services as it symbolises independent accreditation.
These latest insights reinforce the view that by applying the Kitemark to their offering, retailers can increase sales by helping consumers identify products and services that comply with the Green Deal.
Following successful completion of the pilot BSI will be working closely with its clients to highlight the benefits of the scheme. In doing so, the aim is for retailers to reassure customers and encourage their participation in the scheme to make it a success.
Maureen Sumner Smith, global marketing director, said: “There is a strong appetite for green initiatives among UK consumers, but our survey demonstrates the need for support and guidance surrounding the Green Deal.
“Retailers will be crucial to making the scheme a success and providing consumers with the education and certified products they need. We will work in partnership with our clients, to support them as they rollout their Kitemark range, ultimately helping the Government meet its 2020 sustainability objectives.”