Installers enjoy life in the fast lane with Plumb Center
Published: 13 July, 2012
LEAMINGTON SPA: Installers across the country have been quite literally enjoying life in the fast lane as Twyford Bathrooms and Plumb Center have joined forces in a joint promotion, with the focus being Total Install.
Taking a two-tier approach, the exciting promotion to raise awareness of Total Install, Twyford’s easy and fast fit product installation system, has been aptly themed around the need for speed.
For the first part, June and July has seen the Total Install Challenge; a series of six road show events held in Edinburgh, Warrington, London, Bristol, Birmingham and Leeds . Designed to fast-track the fun factor, up to 40 installers were invited to each exclusive event for the chance to participate in various speed challenges, including go-karting, race simulations and the all-important ‘Total Install Challenge’; a race against the clock to fit Total Install bathroom products.
Making for a fantastic finale, each event ended with special prizes and giveaways for the winning teams. In addition, each member of the best performing team from across the six events wins a Supercar Experience – a day out on the open road in a sports car of their choice. Cars available include Ferraris, Maseratis, McLarens and Jaguars.
Next up, the partnering businesses are gearing up for a special nationwide promotion to run throughout Plumb Center’s 500 branches from July to September, also centred on the fast factor. This is marked with eye-catching trade-counter material offering the chance for installers to win Supercar day experiences with the purchase of a Total Install product, along with various discounts and offers.
Anil Madan, Trade Marketing Manager at Twyford Bathrooms, comments: “As two businesses synonymous with excellent customer service, we wanted to give something back to our loyal, hardworking customers by organising a fun, enjoyable event to remember, whilst raising awareness of what Total Install® can offer. Our aim was to provide a welcome break from the busy work schedule, while providing a great relationship building opportunity, enabling us to get closer to our customers.
“To date, the response to the Total Install Challenge has been fantastic, with everyone saying how much they enjoyed the evenings, and we are confident that the national promotion will prove just as successful.
“With more projects in the pipeline, this is just one of the ways that Twyford Bathrooms and Plumb Center are working together to build mutually beneficial and long term customer loyalty.”