Leyland hits bullseye with Selco

Published:  10 August, 2012

WEST YORKSHIRE: Leyland has brought a colourful new darts promotion into Selco stores.

The ‘Selco Darts’ event got underway at Selco’s brand new store in Hanworth recently and will then take place in nine branches across the UK in September and October, seeing Leyland’s sponsored darts star Mark ‘Spider’ Webster - who is currently ranked in the top ten players in the world - step up to the oche to take on customers in what promises to be an action-packed day.

Selco customers will be treated to a host of competitions, prizes and giveaways throughout each day. Each store will be supported with POS in the build-up to the event, as well as benefitting from a joint marketing campaign by Leyland and Selco.

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