B&Q signs product placement deal

Published:  06 September, 2012

LONDON: ITV's This Morning programme has a new two-year product placement deal with B&Q. The ITV1 daytime programme has had a B&Q kitchen installed for use during the cooking section of the show. It was first seen on air earlier this week.

The deal will also see the This Morning logo used in B&Q stores and online. Katherine Paterson, B&Q marketing director said: "Partnering up with the nation's favourite daytime programme is the perfect way to showcase our stunning kitchen range to their viewers."

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight


Builders Merchants Vacancies – UK Wide

We work closely with the National and Large Independent Builders Merchants as well as Manufacturers & Distributors. We have vacancies all over the UK for those who work within the Building Supplies sector.

Guest Blog by Simon Damp

Is DIY a lost art?

As time goes by, the art of do-it-yourself when it comes to activities around the home and garden is fast becoming more and more of a lost art.