MKM Building Supplies Norwich is the new sponsor of VW Whitenoise Festival, an event in Norfolk celebrating Volkswagen vehicles, arts and music.

The builders’ merchant has supported the festival in the past by donating materials and camping at the venue, but Gavin Lloyd-Thompson, co-director of MKM’s Norwich branch, said the team was “keen to get more involved”.

“We are really pleased to have secured the main sponsorship for 2015,” he said. “We’re planning some corporate hospitality so our customers get to benefit from the deal. Whitenoise is a great place to relax with your family and we’re looking forward to offering something a bit different for our clients to enjoy.”

Lucy and Neil Haughey are the couple and organisers behind the event. “We’re so pleased to have attracted main sponsorship from a local business,” said Mr Haughey. “The team at MKM Building Supplies are really switched on and have got some great ideas on promoting their involvement. It takes a lot of hard work and materials to transform our festival site, so they are the ideal partner.”

MKM will also be selling the weekend festival tickets from its Vulcan Road North branch from February 2015, helping local people avoid online booking and postal fees. Only a nominal £1 per customer will be charged and then donated to Whitenoise’s chosen charity ‘Fresh Start – new beginnings’, which the festival raised £500 for in 2014.