Selco Builders Warehouse has joined forces with Warwickshire County Cricket Club in a two-year sponsorship deal.
The merchant will become the club’s first official builders’ merchant partner, as well as the headline sponsor of its Natwest T20 Blast and Royal London One-Day Cup shirts.
“We are delighted to be joining forces with Warwickshire County Cricket Club and look forward to a successful period for all parties, both on and off the cricket field,” said Chris Cunliffe, chief executive of Selco Builders Warehouse.
“Birmingham has been a key location in the formation and growth of Selco, so we are delighted to be supporting one of the city’s great sporting institutions. The fact that Warwickshire County Cricket Club invests strongly in the community was a further attraction.”
Helen Gemmell, marketing director at Selco Builders Warehouse, added: “This is an exciting partnership for everyone at the company and we are looking forward to sharing the experience with our fellow staff and customers.
“We have been involved in high-profile sponsorship agreements at elite level in sport, and we are delighted that this latest venture will allow us to continue that trend in cricket, a sport which figured highly on the list of our customers’ favourite sports.”
Colin Povey, chief executive of Warwickshire County Cricket Club, added: “We’re delighted to welcome Selco as a major partner in such an important year for the club, with an exciting defence of our Natwest T20 Blast title and the third Investec Ashes Test at Edgbaston to look forward to,” said
“We recognise Natwest T20 Blast cricket as an opportunity to expand our reach in to new audiences, with five of our matches this season being staged on Friday nights.
“It’s great that Selco shares our passion for the game and we hope that working with them over the next two years can help bring the club more success on and off the field.”
