With two Bank Holiday weekends in May, Polyseam is hoping to capitalise on people's enthusiasm for DIY projects and has invested in a TV advertising campaign.
The advert focuses on the GRAFT range and aims to give people an insight into its versatility and ease of use. The campaign coincides with the launch of the new GRAFT Product Assistance App, which is now available for download from the Apple, Google Play and Microsoft stores, and provides further information about the range, demonstration videos and special promotions.
Olando Salina, Polyseam's marketing manager, said: "We are keen to raise awareness of the GRAFT brand and are confident that the TV ad, which will air on BT Sport 1 and 2, ESPN, Home, and Dave, will do just that.
The distinctive packaging gives the GRAFT range a strong identity and will help it to stand out in the crowded DIY market. With the added information and offers that are available on the new app, people can access additional practical advice that will help them succeed with their DIY projects."
