Home improvements a priority for homeowners

on 23 May, 2017

According to recent research, 59% of UK homeowners are planning to carry out home improvements over the next six months, increasing by 12% from the same time last year*.

With such promising figures coming to light, now is the perfect time for merchants to stock up on a range of renovation products to maximise sales this summer.

An area that is often overlooked by home renovators is the hallway, so making your customers aware of the potential in this space is vital. A refurbished staircase can help to add to the overall perceived value of a property. With many homeowners open-minded to the idea of new stairparts, it’s important to promote these products in stores.

With the ‘Do it for me’ movement still a popular choice among homeowners, installers have plenty of opportunity to increase their sales, particularly when it comes to promoting projects that homeowners had not previously thought of, i.e. refurbishing their stairs.

It’s around this time that homeowners will also be looking to update their garden spaces ready for the summer months, so promoting a range of outdoor products would be a wise decision to increase profit margins during the summer months.

Recent figures from Construct UK state that the largest product category in the home improvement sector, accounting for over 20% of all sales, is gardening and leisure. With this in mind, stocking up on decking and decking balustrades is ideal at this time of year.

By making relevant home improvement products a feature in branches, alongside training staff on all available ranges and their features, merchants can make sure they become a reputable source of information in the industry. Customers will in turn trust their knowledge and expertise on a range of products and can expect to see repeat purchases from a regular customer base.

*Velux 2017

Josh Burbidge is business development director at Richard Burbidge.

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