Warranty a key driver behind installer purchasing decisions

Published:  26 January, 2018

The length of warranty on a product plays a key part in purchasing decisions for the majority of installers, a survey by Redring has shown.

86% who responded said the terms of a warranty influences their purchasing choice when buying an electric shower, with 84% istating the longer it is, the more confidence they have in the product.

70% of installers said they believed the length of the agreement related directly to the quality of the purchased item – the longer the warranty, the better the buy.

The feedback from installers was supported by the findings of a second poll conducted among customers, which also underlined the value of a warranty.

The importance of a good warranty was highlighted in both surveys; three-quarters of installers said they had repaired a product under warranty, while 55% of consumers said they had a product repaired under this form of guarantee. This indicates that it is of as much importance to the end-user as it is to the installer fitting it.

In order to offer an extended warranty, a manufacturer must have complete confidence in both the product and the quality it will deliver. According to the consumer research findings, 75% of adults said they would use a brand that they hadn’t used before if it came with an extended warranty package. The current industry standard is two years.

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