Water treatment manufacturer Fernox has appointed a new UK and Ireland Sales Director.

With more than 30 years’ experience in the industry, Carl Allinson is set to bring a wealth of knowledge to company.

Due to his prior roles within companies such as Ideal Boilers and Stelrad Radiator Group, Allinson has worked with Fernox products previously, building his knowledge and understanding of exactly what Fernox has to offer.

Having entered the industry immediately from school, Allinson has held a variety of positions at all levels of the supply chain, working for retail merchants, contractors and manufacturers.

He will be heading up Fernox’s expert sales team across the UK and Ireland, seeking to increase growth, profit and market share for the global business.

Allinson said: “I am delighted to join Fernox. Throughout my career I have worked with Fernox and its products and have a huge amount of respect for everything that the company offers.

“I look forward to using my skills and experience in helping Fernox grow and succeed further”.