Rob Maxfield - stonemason

Dickies bows to the trades

Published:  17 September, 2019

The workwear brand Dickies has launched a campaign celebrating the passion and skills of tradespeople who inspire others with their dedication and ingenuity.

The campaign aims to celebrate the creativity of those who make a living with their hands and the dedication of tradespeople who are always looking for new ways to do what they do best.

It includes a series of videos featuring tradespeople from a range of disciplines, and exploring their work and what they love about it.

“Ever since Dickies was first established in 1922, we’ve been making clothing and footwear to support people who work in a wide variety of trades – creating goods as hard-working as they are,” said James Whitaker, Marketing Director for Dickies.

“We know that across the trades we support there are many people who are really passionate about their jobs and this campaign is a way to celebrate that. The people in our videos have an independent spirit, a strong focus and a love for their work that shines through. They feel privileged to do what they love every day and can’t imagine doing anything else.”

The videos will be released on the company's blog.

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