SKEGNESS: CornerTape and its sealant-taming product system now features in a national advertising campaign with Sky TV.
The campaign is set to run for four weeks across three Sky channels – Discovery Real Time (Sky 240 and +1 at Sky 241), Discovery Shed (Sky 242) and Sky Sports News (Sky 405 and in HD at Sky 455) – with a series of four 30-second advertisements promoting the benefits of the award-winning CornerTape product system to both trade and DIY users of silicone sealants.
In the ads, ‘Mr & Mrs Perfect’ demonstrate just how quick and easy it is to replace old sealant in kitchens and bathrooms with a brand new, perfectly straight, clean-edge sealant joint using the CornerTape product system – Mr Perfect gains adoration from his wife and respect from his in-laws when he successfully seals the bath; Mrs Perfect replaces the seal in the shower while her husband is still getting ready for an evening out; and the ‘Trade Hero’ in the third is wanted by women and envied by men.
And a more informative version, designed for trades’ people with a mention of availability from Plumb Center stores nationwide, provides an overview of the CornerTape product system in use showing removal, surface preparation and application in three easy steps for an unbeatable professional finish.
