LANCASHIRE: This year Crown Paints is celebrating the 50th anniversary of Sandtex. To mark this anniversary, Sandtex is running a nationwide ‘Win a Vintage Rolex’ competition commencing on the 6 June and closing on 29 July 2011.
This will be promoted with a 50-Year celebratory Sandtex radio advertising campaign aired on TalkSport during the competition period. Merchants and retailers will also be able to join in the celebrations and enhance brand awareness further still with celebratory bunting and posters.
Because the Sandtex brand is known and respected throughout the professional, specification and DIY sectors, Crown Paints is encouraging everyone to enter – merchants, retailers, professional decorators, builders, specifiers and the general public alike. One competition entrant will win a vintage Classic Rolex watch, a prize specially chosen to echo the brand strengths of Sandtex, with its premium position in the marketplace, superb performance, long-lasting good looks and durability.
Entry into the ‘Win a Vintage Rolex’ competition is free and no purchase is necessary. All entries must be submitted online at a new website – www.sandtex50years.co.uk – which goes live on 6 June and reveals a host of historical facts about the Sandtex brand.
The website reveals many of the brand’s highlights of the past fifty years, including a very memorable TV campaign and ‘The Book of Sandtex’ video which looks back at key features of each of the past five decades to set those Sandtex milestones into context.
