The National Merchant Buying Society (NMBS) has revamped and relaunched its online presence. Officially unveiled on 4 July, the new site promises members and suppliers more information, more features and more ways to interact.

Dean Hayward, marketing manager at NMBS, elaborated: "In 2013, NMBS celebrates its 50th anniversary, and no organisation exists that long without acknowledging and being responsive to change. The new NMBS site maintains that progressive approach and recognises that people increasingly prefer to source information and stay connected online. It also reflects our commitment to employing technology wherever possible to make business more efficient and profitable for both our members and suppliers."

A high level of video content is just one of the many features offered by the new site. NMBS, its members and its suppliers can all take advantage of these featured videos to tell browsers about their business and their latest offers in a more three-dimensional and dynamic way. As Mr Hayward has pointed out, "If a picture is worth a thousand words, a video is worth many, many more".

In addition, the new site makes it easier to stay abreast of the latest NMBS news and offers. There are clear links to a range of up-to-the-minute digital communication channels, including NMBS' presence on social media and social sharing sites like Facebook, Twitter, YouTube and Vimeo. Supplier and NMBS press releases will also be added on a regular basis.

Mr Hayward concluded: "When we set out to build the new NMBS website we wanted to create more than a website. We wanted to develop a fully interactive information resource. We hope that both our members and suppliers will find it of benefit, of value and worth visiting, again and again."