MRA Marketing has won two Construction Marketing Awards (CMAs), for Strategic Planning & Management for EH Smith and Best use of Website with Door-Stop.

Since 2004 MRA has won at the CMAs nine times and been a finalist fifteen times. Director Lucia Di Stazio is delighted the specialist agency has been recognised again for helping companies grow. She said: “It’s fantastic to receive this accolade particularly at the end of such a positive year for the construction industry as a whole.”

MRA worked with independent merchant EH Smith to develop a strategy to gain a much larger share of builders’ ‘collect’ business and re-launch its Shirley Solihull branch. The launch was underpinned by a sustained and integrated marketing campaign to gain momentum and establish it as a ‘proper builders’ merchant for proper builders’.

“The MRA-EHS project team broadened the scope of the brief - the impact has been unprecedented,” explained Mark Mallinder, marketing director of EH Smith. “The business has seen a 24% increase in small builder revenue giving us a growth map for the next 10 years.”

Making the most of Door-Stop’s online initiatives to help its composite door installer customers buy and sell more easily, MRA’s winning campaign for Best use of Website helped boost orders via www.door-stop.co.uk to 97%, increasing new and existing business.

Nick Dutton, managing director of Door-Stop, said: “I’ve worked with MRA at Door-Stop and previously Synseal Extrusions, for more than 10 years. It’s been a very successful partnership – MRA really does help companies grow.”