Fernox claims to have launched the largest ever prize fund, in the plumbing and heating industry, for its 50th anniversary promotion to celebrate the company’s illustrious history as the pioneer of water treatment since 1964.

To enter the prize draw, installers should purchase any special promotional pack from the company’s range of cleaners and in-line system filters.

Each participating product includes a gold ‘Win £50k of heating products’ label, which reveals a unique code. To register the code installers simply log on to a bespoke website www.fernox50.com to input the individual promotional code for a chance of winning the main £50,000 prize. The promotion runs from 2 February to 30 November 2014, with monthly prize bundles of Fernox products worth over £600 together with the ultimate grand prize.

Only selected company products will feature a special label with a unique code. The participating products are: Fernox Cleaner F3 500ml, Fernox Cleaner F5 1litre, Cleaner F5 Express 280ml DS40 System Cleaner as well as the FernoxTF1Total Filter, Fernox TF1 Compact and The Installer’s Pack.

Customers who register the product’s unique code will have the opportunity to win a bundle of Fernox products worth over £600 each month. Every purchase is an opportunity to enter so there are lots of chances to win in any monthly draw as well as the final grand prize, which can be spent on anything from boilers, radiators, sanitary ware to chemical water treatments, whatever the merchant stocks.

“Fernox has enjoyed 50 years of making water work and has been a pioneering force in the chemical water treatment market,” said Francine Wickham, global marketing director. “As such we are delighted to announce our 50th anniversary prize draw, a first for the heating and plumbing industry. We see it as a great opportunity for our loyal customers to share in our 50th celebrations, with great prizes up for grabs - and the chance for one lucky customer to scoop the ultimate prize of £50,000 worth of heating products.”

The Fernox £50,000 competition is open to all entrants over the age of 18 years. The £50,000 can be spent on any heating products available from the plumbers’ merchants and redeemed over a two-year period. The prize is non transferable and there will be no cash alternative. Terms and conditions apply.