Merchants supplying Siniat’s high-performance thermal boards have seen around a 45% increase in sales, thanks to a cheeky promotional offer and some bold in-store marketing.
The attention-grabbing ‘Beef Up’ campaign hit merchant stores in early April, offering a free pallet of bonding compound for every three pallets of GTEC Thermal XP or GTEC Thermal PIR Boards purchased.
Merchants have been overwhelmed by the response as Paul Bullivant, director of products and promotions for Grafton Group, explained: “The campaign has been a fantastic way of building interest in high-performance, higher-value products, helping to boost our turnover, and allowing contractors to improve their reputation with customers by offering a higher grade product that supports long-term efficiencies.
“We’ve had a lot of enquiries,” he added. “The ‘Beef Up’ campaign has appealed to everyone’s sense of fun, but there’s been a real business benefit too.”
Fiona O’Callaghan, marketing communications manager at Siniat, said: “This campaign has been all about helping merchants to unlock sales of higher-value products at a point when real confidence is returning to the housing market. It’s great to see such strong results.
“Not only has there been more than 40% increase in overall sales volumes for both GTEC XP and GTEC PIR plasterboard compared to the same period the previous year, for GTEC PIR plasterboard specifically we’ve seen a staggering 93% growth in sales over last year.”
Siniat’s ‘Beef Up’ campaign runs until the end of June.
