Rudridge has announced that it will be sponsoring the Ultimate Strongman Giant Weekend competition, which will be taking place in Belfast at the Crumlin Road Gaol from Friday 22 to Monday 25 August.

Alan Betteridge, managing director of Rudridge, said: “We are delighted to be a part of this exciting event. I’m sure many of us recall sitting and watching the competition unfold on the TV with the family over the Christmas period. It is also a natural fit for us to sponsor the event as the type of weighty materials the competitors will be lifting, are synonymous with the industry we are in. The materials we distribute are manufactured for strength and durability so we know how heavy they are to move. The power that the competitors have is unbelievable and jaw dropping to watch at times. Not only is it a display of out-of-this-world strength but it’s a fun packed five-day event for all the family to enjoy.”

The competition follows the trials and challenges that face some of the world’s strongest men on their path to becoming the ultimate strongest man. Competitions taking place over the Bank Holiday include Junior UK’s Strongest Man 2014 – the new generation, UK’s Strongest Man 2014 and the Masters World Strongman Championship 2014, which is televised around the world.

Former Northern Irish International Strongman and Power Lifter, Glenn Ross, is the organiser of the Ultimate Strongman Giant Weekend. He said: “We are incredibly grateful to have Rudridge on board as one of our key sponsors for the weekend. The competition is really building up and we are confident that the weekend will see some national and international records under pressure.”