Published:  28 August, 2014

Ideal Bathrooms have updated their literature in support of the extended Essential bathroom collection range. This informative 56-page brochure features all the existing products plus the latest additions, including Lily and Fuchsia’s cloakroom washbasins and the Fuchsia comfort height WCs to cater for the increasing inclusive design market.

The Essential range is extremely popular with retailers because it offers high quality products at prices which allow them to compete against DIY multiples and the internet, alongside major bathroom brands to give consumers a complete choice across all market price points.

The Essential bathroom collection now includes five contemporary style ceramic suites including back to wall and wall mounted options, baths including shower baths and luxury freestanding models, brassware taps and mixers across all price points, a collection of brass bodied shower valves, standard and designer towel warmers in a variety of sizes and outputs, modern bathroom furniture in white or calvados wood effect, and accessories combining gleaming chrome plate and frosted glass.

All Essential products feature a highly attractive 50% trade discount structure across the complete brand portfolio, making this already highly competitive range even more appealing for showrooms.

The Essential bathroom collection has a dedicated website which gives full details of all products in the range. To support the product displays within showrooms point of sale material is also available.

The Essential brochure also includes details of the Showerlux Legacy range of enclosures for which Ideal Bathrooms is the sole National UK distributor, as well as associated products including Aquastep waterproof laminate flooring, Showerwall waterproof wall panels, ProClick luxury vinyl floor coverings and Basix PVC Waterproof panelling. In addition SplashPanel waterproof panelling and MX Elements shower trays have also been added to the new brochure.

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