Selco Builders Warehouse has opened its 35th branch in the UK in Isleworth, creating more than 50 jobs in the process.

The ribbon was cut on the new branch on Monday, with darts star Mark Webster as the special guest.

The Isleworth branch, on Worton Road, is Selco’s 19th in London following the opening of its first branch in Walthamstow in 2002.

Chris Cunliffe, chief executive officer for Selco Builders Warehouse, said: “We had a fantastic launch day and we are delighted and proud to have opened another branch in London.

“One of the major advantages of opening a new branch is the boost it provides to the local economy and that is certainly the case with Isleworth where 50 jobs have been created for people living in the area and its vicinity.

“Our commitment to providing greater access to our huge range of competitively priced products that are readily available for customers to purchase will be as strong as ever.”

As part of the day’s celebrations, Selco presented a cheque of £20,000 to its nominated charity Macmillan Cancer Support.

Selco has donated £100,000 to the charity since the end of 2012 and has pledged to raise a further £50,000 this year.

Mark Bootle, the new branch manager, said: “After months of preparation we are delighted the Isleworth branch is now fully open and we look forward to serving the local community.”