Richard Geldard joins Alpha Heating Innovation as the new Director of Customer Service and Relations, bringing with him extensive knowledge and a genuine passion for helping others.

Although his most recent role was Head of Customer Service for a luxury bathroom manufacturer, Mr Geldard began his career at the age of 16 when he took his first customer service role in his local bank. Building on this, he then went on to work for Shell in its London office and later a hearing aid company.

With many years of experience behind him, his primary focus is on supporting his team to deliver a level of service that not only builds confidence among homeowners and installers, but that sets Alpha apart, ultimately encouraging loyalty to the brand.