Area Sales Executive Georgie Fairhead will be bringing his merchant perspective to the supply side.

Further strengthening its expertise and relationship focus with merchants across the South East of England, has appointed Georgie Fairhead as Area Sales Executive.

Fairhead brings extensive knowledge and perspective from his five-year merchant-side experience at Selco Builders Warehouse. This merchant affinity has already helped shape his early successes across the region following his introductory visits focusing on the UK’s leading artificial grass merchant brand.

Fairhead is keen to reinforce the strong foundations with new merchants and will be building relationships across the region from Colchester to Canterbury, Luton to Brighton. His enthusiasm for making personal professional connections and maintaining his positive and reliable reputation is aligned with the ethos at, which is part of the Evergreens UK Group that has pioneered merchant sales into the builder and landscaping marketplace for over 35 years.

"I’m all about making connections and being that reliable first port of call for merchant staff and prospective stockists,” said Fairhead.