OXFORD: Delegates from all over the British Isles attended the Bathroom Manufacturers Association (BMA) Conference which took place at the Crown Plaza Heythrop Park this week.

TV and radio presenter James Max facilitated the proceedings, actively encouraging audience participation which promoted a lively atmosphere, including interactive tweeting.

Speakers covered a diverse range of subjects, including economic forecasting, company branding and social networking, and keynote speaker Peter Cross, managing partner of Yellowdoor, and business partner of Mary Portas spoke of consumer buying habits.

"We're improving year on year," said Steve Lee, BMA President, of the conference: "There has been something for eveyone, with interesting insights and forward thinking."