John Sinfield has joined the BMI Group as its new Regional President North.

Sinfield’s overarching responsibility is BMI’s businesses in Denmark, Finland, Norway, Sweden and the UK & Ireland; and his primary focus on new commercial opportunities. Sinfield has 30 years of sales experience in the building materials sector, most recently as Managing Director – Northern Europe for Knauf Insulation.

He will be based in Milton Keynes, and report to Mark Andrews, BMI Group’s Chief Commercial Officer.