LONDON: B&Q this week unveiled a £1.75m digital campaign as part of its £5.5m winter sale marketing. The online marketing, which began on Tuesday, builds on the print and TV ads it launched on 15 December.
The campaign, set to Dean Martin's 'Memories Are Made of This', promotes the family memories associated with a home's kitchen and bathroom.
Katherine Patterson, B&Q marketing director, said: "Customers increasingly shop around on line to make sure they've got the best deal so we're responding to this by reassuring the nation online, in print and on TV that B&Q will not be beaten on price."
