Following the outstanding success of Retran® Bell Packaging have introduced an exciting new initiative to their range of recycled packaging.


Retran® was introduced in 2018 with a minimum recycled content of 70% which comes from post-consumer waste. This product has been adopted by most Bell customers.

Commenting on the introduction, Managing Director Peter Lennie stated “we have been absolutely delighted with the take up by Bell customers for Retran®. With no reduction in strength the new film has excellent optical clarity and the switch from the original Virgin PET formulation to the recycled version has been easy”.

Bell have confirmed there is no impact on cost and the performance of the film in assembly is equal to normal production. An added advantage of Retran® is that it is suitable for kerbside collection and is 100% recyclable.

Discussions with our major customers and High Street retailers confirm that the way forward for plastic packaging is to recycle wherever possible. Bell Packaging recognise this is proving difficult for many consumers as they don’t know which packaging can be recycled.

The proposed streamlining on the types of plastic available is supported by Bell. To ensure that the packaging supplied by the company is easily identified Bell have introduced a number of initiatives, detailed as follows:


To help the end customers identify the recycling nature of this product all Retran® products can be embossed with a recyclable logo.


Containing a minimum 70% recycled content these boxes are easy to assemble and have excellent optical qualities. Here again we recommend that any new designs of box are identified using a recyclable logo.


Made using 100% recycled PET all new designs of formed insert will incorporate the recycled PET logo.


These are made using various polymers depending on the application. Bell’s production is investing in new machinery to enable identification of each component using the appropriate recycled logo.

The move to identify the types of plastic being used will enable consumers and recyclers identify and separate the components easily.

Commenting on the announcement Mr Lennie stated “Bell is committed to the recycling of all plastics. Currently this can be done locally where facilities exist however with the initiatives announced by Government agency “DEFRA” and new recycling facilities planned by BIFFA the opportunity for the UK to become Europe’s leading recycling nation is too good an opportunity to miss.”

“For those plastics that cannot be easily recycled these can be reprocessed into so many other uses such as polymer to make garden furniture, housing products and more recently new road surfaces.”

For samples and more information on these initiatives please contact the Bell offices on 00 44 (0)1582 459292 or email