Customer address, email and phone data are now verified at the point of customer submission, preventing any hold-ups due to input errors.
Bradfords Building Supplies has scaled up its online credit application system, simplifying the process and making it quicker than ever.
Under a new partnership with Experian, customer address, email and phone data are now verified at the point of customer submission, preventing any hold-ups due to input errors.
This new development follows the initial launch of Bradfords’ pioneering online credit application system at the end of 2021. Paperless from start to finish, customers complete a simple form on the Bradfords website, allowing them to purchase goods immediately against their account on a cash basis.
Following a rapid verification and credit check process, a DocuSign contract is issued, and, on completion, customers have been able to purchase goods on their account using Bradfords’ credit facility.
“This new development takes us to the next level of customer service by making our credit application system fully integrated and quicker to use. As it’s embedded into our existing business solution, there’s no need for our colleagues to jump between systems to substantiate and trust the information, so it’s also easier for them to deal with new customer applications,” said Jonathan Chard, IT Director at Bradfords.
The credit application system was developed by Bradfords’ IT team. Partnering with DocuSign helped Bradfords to create a secure e-sign solution that’s integrated into the Epicor BisTrack system, and now uses Experian Address, Email and Phone Validation - real-time data validation solutions that comply with GDPR and data privacy requirements.
The Credit Application form has been beautifully rejuvenated by Bradfords’ marketing and design partner, Holla Creative Design, which ensures customers have absolute clarity of trading Terms and Conditions and a record of the details they have entrusted to Bradfords.
Chard added: “Our credit application system has been a game changer for us and without promoting the initial service we had more than 600 new customers use it in the first quarter of the year. But as innovation is at the heart of Bradfords’ family culture, we never stop looking for ways to improve. Not only will the latest changes make the process far quicker for both our customers and colleagues, it’s also part of our ongoing efforts to look for paperless solutions wherever we can throughout the business.”
Customers can apply for a credit account with Bradfords at: www.bradfords.co.uk/trade
