Bradfords’ ‘We’ve Got Your Back’ campaign was victorious in the categories for Best Use of Advertising, Best Distributor Marketing and Best Big Budget Campaign.
Launched in May this year, Bradfords’ ‘We’ve Got Your Back’ campaign aimed to show support for the essential work being carried out by tradespeople across the region during the pandemic.
Commenting on the multiple award wins, Paul Malloy, Head of Marketing at Bradfords Building Supplies, said: “‘We’ve Got Your Back’ was about helping our legion of customers who continued to do amazing things under incredibly challenging circumstances, and made a vital contribution to the resilience of our country.
“These accolades are a testament to the creativity and dedication of the Bradfords marketing team and all the relentless hard work from staff across its 43 branches.”
The Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing. Due to COVID-19 restrictions, the awards ceremony was carried out online.
