WORCESTER: With over 20 years’ experience of working within the HVAC industry at director level, Geoff Hobbs has joined Buderus, part of the global Bosch group, as business development director with the specific aim of taking the business forward to new horizons in 2012 and beyond.

Mr Hobbs has a proven track record of establishing companies as market-leaders thanks to an extensive level of industry-based knowledge obtained at some of the industry’s largest corporations.

On joining Buderus, Mr Hobbs commented: “I was delighted to accept the position, because I saw it as a fantastic opportunity to put my years of experience to good use, while staying at the forefront of industry. I have joined the business with the specific aim of building the Buderus brand in the commercial and industrial heating sector in the UK and its share of the Large Specified Systems market.

“With an extensive range of energy efficient cast iron, stainless steel and condensing boilers available, together with controls packages and a broad spectrum of renewable technologies - including the GWPL Gas Absorption Heat Pump, CHP unit and solar thermal - we have everything in place to develop bespoke solutions for customers wishing to save on running costs and CO2 emissions.

“Products manufactured by Bosch organisations have an enviable reputation worldwide for quality and this reputation is enhanced by the importance Buderus places on customer support. Any commercial and industrial customers using our products can take advantage of the expertise offered by our technical staff to help with the specification process from start to finish. In 2011 we also opened a fantastic new £1.5 million training and assessment academy at our Worcester headquarters that features working models of the new GWPL 38 Gas Absorption Heat Pump and CHP unit alongside our wide range of energy efficient cast iron, stainless steel and condensing boilers.

“We ask and encourage our customers to use the new training facilities to the full to ensure they fully understand the benefits of using our products, whilst making it as easy as possible for them to deal with Buderus every step of the way. Ultimately we would like to take the business forward with the aim of achieving a market leading position. However, we are aware that in order to get this absolutely right, the customer has to be our number one priority.”