Cheshire Mouldings, one of the UK’s leading timber manufacturers, is helping merchants to boost sales with the release of its new sale support that spans its entire range of high quality timber products.

Working with each individual merchant to provide the highest quality merchandising solutions, the point of sale materials are available across its new flooring and internal door ranges, as well as its existing stairparts, joinery and mouldings lines.

Designed to help merchants maximise the return on branch space, the display stands feature product samples that demonstrate finish and quality, together with in-depth technical information to aid the selection process.

The latest flooring stands can be tailored to create various display options, particularly beneficial for branches where space is at a premium, as merchants can mix and match different designs to provide customers with tangible examples of the various Solid Oak, Engineered Oak and laminate flooring options available.

The merchandising stands include a double waterfall stand that can showcase 24 samples, with one side laminate and one side engineered oak, whilst the single waterfall stand can hold 12 laminate or engineered oak samples. The single flooring display, waterfall stand and flooring toaster rack also have the capacity to showcase 10 different product samples.

This is supported by brochures of each of the products, which include a wide range of high quality lifestyle photography that enables end-users to visualise their chosen products in the environment where the flooring will actually be installed. By also providing real life swatches of the products, individuals can also understand the texture and shade of the flooring options available.

A choice of display stands is also available for the new internal doors range. The double doors stand showcases four different full timber or partially glazed doors, whilst a single stand displays eight different engineered Oak door types, ideal for walled areas.

John Carney, Managing Director of Cheshire Mouldings, said: “As the biggest independent stairparts and decorative mouldings manufacturer in the UK, we are dedicated to supporting our nationwide network of merchants with a one-stop timber shop for not only the highest standard of products, but also first class in-branch sales support to help maximise sales.

“The development of our new flooring and doors division extends our product range and enhances our position as one of the UK’s only one-stop timber suppliers. Experience has shown that, across all our ranges, it’s important that customers can enter a merchant and view real-life examples of products, along with technical information and collateral on how to install them. Such significant investment in new point of sale materials including product samples, brochures and display stands reflects our commitment to supporting our merchant partners.”

Cheshire also provides bespoke guidance on its merchandising solutions and sales literature to enable each merchant to successfully maximise sales to their full potential, such as advising the mouldings box is placed in a prominent position within the store as per sq. ft. of space it offers the highest potential profit.

The range of traditional point of sale material and literature available across Cheshire’s entire product range includes product stands, brochures, lifestyle imagery, technical information and product specifications. This content can be hosted on brochure lecterns, or electronically on TV podiums, where Cheshire’s wide range of installer-focused videos and how-to guides can be continuously streamed.

Cheshire Mouldings is one of the UK’s leading timber manufacturers, specialising in internal doors, flooring, stairparts, decking, mouldings, joinery and stair cladding. For further information about the products, visit