Global workwear brand Dickies has unveiled a new product range aimed at younger tradespeople, inspired by its 96-year history.
Launched under the banner ‘Hard Working Since 1922’ – the year in which Dickies was first established – the collection includes t-shirts and beanies, with further additions throughout the winter season including a puffa jacket, fleece and sweatshirt. Design details used in the range include the classic Dickies horseshoe logo and colours influenced by the company’s branding from previous decades.
“This latest collection celebrates our proud heritage as a workwear provider, while incorporating a style that’s very much of the moment,” said James Whitaker, Marketing Director.
“As such, we’re expecting strong demand from younger tradespeople and those who take a trend-driven approach to their workwear – who don’t just want to be fashionable at the weekend.”