Full service agency MRA Marketing has won two awards at the Construction Marketing Awards (CMAs) for its work with Solidor and Alumasc Water Management Solutions.
On 1 December, at a black-tie ceremony in London, MRA received the Strategic Planning & Management award for Solidor’s ‘most secure composite door’ campaign; and Best Product Launch for Filcoten – a lightweight concrete channel drainage system launched by Alumasc Water Management Solutions.
Managing director of MRA Marketing Lucia Di Stazio said: “We’re extremely pleased to have won the Strategic Planning & Management award for the second year running. MRA’s reputation is based on delivering high profile strategic PR and marketing programmes that transform markets and build leading brands. The judges praised the “brilliant planning and well-researched” approach of our campaign.
“We were also exceptionally proud to have won Best Product Launch for Alumasc’s Filcoten. Our task was to implement a strategic and integrated marketing campaign to build awareness of Filcoten and redefine the market for advanced concrete-based products. In the first 12 months of launch (July 2015 to August 2016), sales were ahead by 26% on forecasts, and project quotes were up 82% in the last six months compared with the first six months.”