Hamilton has appointed Simon Perkins to the new position of trade marketing executive responsible for liaising with customers regarding their point of sale (POS), merchandising, promotional and product training requirements.

Mr Perkins, who previously worked with Mercia Garden Buildings in a similar customer-facing role, said: “This is a brilliant opportunity for me to communicate the new Hamilton offer and to help customers make that step change with us to mutual benefit.”

Philippa Pawson, marketing director at Hamilton, added: “Trade marketing executive is a new role and comes at a very exciting time in Hamilton’s development as a professional decorating and also retail brand. The company is rolling out a considerable amount of new product and new marketing support to customers in all sectors of the market, so there is a considerable volume of new opportunities, all of which need to be supported properly. I am delighted to welcome Simon on board to oversee the roll out of product, POS, merchandising, promotions and training and to respond to specific customer needs as required.”