Jewson has officially been awarded Business Superbrand status for 2014.
The affirmation of Superbrand status follows the latest assessment of the annual survey, which has been identifying the UK’s strongest business-to-business brands since 2001. The yearly process, managed by The Centre for Brand Analysis (TCBA), surveys an expert council and over 2,000 individual business professionals from across the UK. Both audiences rate over 1,200 brands, which they assess on three key criteria: quality, reliability and distinction.
“For Jewson to achieve Business Superbrand status is really positive, especially considering over 1,000 brands were evaluated in the process,” said Stephen Cheliotis, chairman of the Business Superbrands council. “Business Superbrand status is affirmation of the goodwill and positive reputation Jewson enjoys within the UK among both marketing experts and business professionals alike. Achieving Business Superbrand status places the brand among an elite of companies, whose brand equity is helping to drive their business forward.”
The official top 20 Business Superbrands for 2014 are:
British Airways topped the 2014 Consumer Superbrands listing.