As more roofing and building professionals are looking online for advice, guidance and technical information, Klober, has fast-tracked a project to overhaul its digital suite of assets.
With the pandemic influencing many companies to change direction in terms of 2020 priorities, Klober decided early on in the lockdown to invest more time into improving its online offering. Central to Klober’s strategy was the fact that most internet traffic now comes from mobile devices – 52.2% of worldwide traffic coming from mobile phones in 2019 compared with 16.2% in 2013.
The main part of the project has centred around a new website and product brochure that will make it easier for customers to digest information ‘on-the-go’.
Stuart Stockley, Managing Director at Klober, said: “As we adjust to life in the context of Coronavirus, I am moved by what our industry has achieved when everyone is focused on achieving the same goals. The speed at which suppliers, merchants and contractors have adapted is phenomenal, and the advancement of digital services has been impressive for an industry which traditionally thrived around human interaction.
“The latter is something we felt we could improve upon to support our customers through such a challenging time, so I’m really proud of what our team has achieved in such a short timeframe.”
The new site features Klober’s first advanced stockist locator, easier navigation and improved technical information.
All technical information is now located in a dedicated resource hub, where customers will find available downloads such as datasheets, installation guides and BBA certificates. A wealth of information is also available on British Standards, ventilation requirements and common technical questions on each of the product ranges.
Pauline Manley, Marketing Director at Klober, said: “We’ve really delved into our digital customer journey and identified a need to enhance our product ranges online and in the brochure.
“Previously they were grouped with a short description and one datasheet. Now customers can navigate by various categories, filters and product details depending on their needs. All this along with a fresh new design to help make things clearer.”
Klober’s online overhaul is due to continue with the business now looking into new ways to make product data more accessible to merchants and stockists. The business is also looking at ways to evolve its training offer to work remotely, and will be developing a video series.
Stockley concludes: “This is a project we were already planning but it’s so interesting to see customer behaviour shifting at a much faster pace than we originally anticipated due to global events.”
